
Adverts. They have always been designed to showcase what a healthy culture needs and cannot live without and this is achieved via our total belief in “living the dream” which is basically consumerism, a stark lesson in the haves and have-nots within a divided society. So this is the dichotomy we all face in our throwaway culture: to feel self-fulfilled for possessing what’s new and trendy or to feel absolutely pathetic for not being wealthy enough to afford the stuff being continually rammed down our throats. In that respect then, we’re all continually bombarded by these self-esteem attacks and the advertisers play on this knowledge by plunging their ”BUY NOW! BUY NEW! KEEP BUYING!” knife into us all, over and over and over again…



